GLOBAL SALES AT
JANUARY 31, 2016
(IN CA$ MILLIONS)
NEARLY 290 NEW ACCESSORIES INTRODUCED FOR MY2016 VEHICLES
1,300+ ACCESSORIES COMPATIBLE WITH MY2016 VEHICLES
The BRP lifestyle
The vehicle or engine is only one part of the BRP experience. Consumers need the part that fits just right, the gear that’s best suited for their use and the clothing that will keep them safe and comfortable.
According to the PAC strategy of maximizing the number of accessories available when the vehicle first rolls off the production line, all accessories dedicated to the new Can-Am Defender model, for example, were available at launch.
In 2015, BRP’s dedicated North American PAC sales team took to the roads to increase awareness of our product and provide training to dealers. Over the past two years, PAC tour trucks visited over 600 dealerships in North America, training nearly 1,500 of their staff, to raise the visibility and awareness of our PAC products.
Finally, BRP signed an agreement in 2015 to distribute through its North American dealer network four clothing collections, including an exclusive Can-Am line, from Kappa Clothing, and the CGX2 camera from Cyclops Gear.