GLOBAL SALES

+5.8%

GLOBAL SALES AT
JANUARY 31, 2016
(IN CA$ MILLIONS)

395.4

EVINRUDE:
72 NEW DEALERS ADDED TO ITS NORTH AMERICAN NETWORK, 16 OEMs ADDED
ROTAX JET PROPULSION:
NEW AGREEMENT WITH WILLIAMS JET TENDERS
EVINRUDE:
MARKET SHARE INCREASE IN THE OVER 200 hp SEGMENT WITH THE LAUNCH OF THE G2 MODEL
EVINRUDE MULTI-FUEL ENGINES:
$16M IN CURRENT AND FUTURE SALES FOR THE U.S. ARMED FORCES
ROTAX AIRCRAFT:
WORLD’S LARGEST PISTON AIRCRAFT ENGINE MANUFACTURER
RMCGF:
FORMER F1 RACER RUBENS BARRICHELLO COMPETED IN THE DD2 MASTERS CLASS

A tale of two brands

logo_evinrude-rotax

The Evinrude and Rotax brands are the oldest in BRP’s portfolio.

Their reputation for quality and reliability continues to propel them toward new markets and new clients.

Awards

Good Design
EVINRUDE E-TEC G2

Good Design
Australia
EVINRUDE E-TEC G2

Red Dot
EVINRUDE E-TEC G2

NMMA Innovation
EVINRUDE E-TEC G2

A host of marine possibilities

A new generation of engines was launched in June 2014, setting off a year of awareness-raising for the new Evinrude E-TEC G2 outboard. In 2015, our strategy involved supporting dealers increase retail by offering test rides, marketing and continuing to raise awareness.

As a result, the Evinrude brand’s market share increased in the over 200 hp segment during the past year and we will launch other HP ranges over the next few years. The industry is showing promise in all markets, increasing by 2% worldwide.

In the 2015 U.S. jet propulsion market, the Rotax brand was the fastest growing brand in the fastest growing segment for the fibreglass boat market. U.S. retail sales of Rotax-powered Scarab, Chaparral and Glastron boats increased 114% vs 2014. As a whole, jet propulsion grew by 23% in 15- to 26-ft (4.5- to 8-m) fibreglass boats, outpacing inboard and outboard propulsion.

Following the success of the Williams Sportjet range – powered by BRP’s Rotax 4-TEC 150 and 200 engines – BRP has agreed to supply the U.K.’s Williams Jet Tenders Limited, the world’s leading manufacturer of jet-powered yacht tenders, with the smaller and lighter Rotax ACE jet propulsion systems for the exclusive development and manufacturing of an exciting new range of jet-powered rigid inflatable boats (RIBs).

Powering growth

There is a Rotax engine inside all BRP vehicles. But why stop there? BRP, through its Rotax brand, is also the world’s largest piston aircraft engine manufacturer, and one of the foremost kart engine manufacturers.

Rotax engines, developed in Gunskirchen, Austria and produced in Gunskirchen and Querétaro, Mexico, are best known for their reliability, performance and efficiency. Whatever the product considered, its sights are resolutely set for growth.

The Rotax MAX evo kart engine was introduced at the latter end of 2014 and we saw an 11% increase in sales overall from both upgrade kits and new engines. The Rotax Max Challenge Grand Finals 2015 – the most international karting event worldwide – was the first to feature the new engine and its nail-biting end showed its impact on tightening the field.

In 2015, BRP introduced the Rotax 915 iS engine, a more powerful aircraft engine, opening the market to larger aircraft, gyrocopters and small helicopters. This introduction was specifically requested by consumers who wanted a modern, more powerful engine allowing more weight and shorter take-offs.

In its continual quest for new markets and growth opportunities, the Rotax team signed an agreement with the Rosenbauer Group to provide lightweight Rotax 600 ACE engines for use in the new model of Rosenbauer FOX S portable fire pumps starting in November 2015. Rosenbauer is the largest fire-fighting equipment provider in the world.