GLOBAL SALES

+6.1%

GLOBAL SALES AT
JANUARY 31, 2016
(IN CA$ MILLIONS)

1,367.3

SKI-DOO BRAND WORLDWIDE RANKING

nº1

SEA-DOO BRAND WORLDWIDE RANKING

nº1

SKI-DOO:
MARKET SHARE RECORD FOR THE 2016 SEASON
SEA-DOO:
ENTIRE LINE-UP NOW PRODUCED IN QUERÉTARO, MEXICO
SEA-DOO:
ENDED THE 2015 SEASON SETTING A NEW MARKET SHARE RECORD

The first and the best

logo-skidoo-lynx-seadoo

BRP was the creator of snowmobiles and personal watercraft.

Years later after many million units of each, we are still leading the pack with no intention of slowing down.

We are the world leader in market share for both these products.

Awards

Good Design
SEA-DOO SEARCH AND RESCUE PWC

Good Design
Australia
SEA-DOO SEARCH AND RESCUE PWC

Red Dot
SEA-DOO SEARCH AND RESCUE PWC

Long live the snowmobile

Innovation is in our DNA, and it all began with our Ski-Doo and Lynx brands. We are just as innovative in our go-to-market strategies as we are with our products, as spring orders represent a good portion of our annual volume.

The 2014-2015 snow season ended late, which contributed to excellent spring order sales in North America. At season’s end, Ski-Doo sales in North America registered 7% growth. For the 2016 season at January 31, the Ski-Doo brand continued to gain market shares in a weak market. The Scandinavian industry was up and the combined BRP and Lynx market share there was up 2% thanks to good snow coverage.

The 2016 Ski-Doo Renegade Enduro snowmobile was one of the year’s stars, creating its own niche within the crossover segment. This sled registered an excellent in-season wholesale performance. Another popular model was the Ski-Doo MXZ Blizzard snowmobile sporting a vintage look.

In Scandinavia, the 2016 Lynx 49 Ranger model, a unique light utility sled that was renewed in model year 2016, stole the show. Another 2016 model year introduction was the Lynx Commander Touratech sled, for long adventures in just about any condition.

Just can’t get enough

BRP is the leading PWC manufacturer in the world with its Sea-Doo brand. And we’ve shown just how innovation leaders should behave – by setting the bar high.

Our strategy here is simple enough; more innovation, more customers, more volume. The Sea-Doo Spark PWC is a prime example as we can directly tie the industry’s 26% growth worldwide to its introduction in 2013. What’s more, this increase did not come at the expense of our other “traditional” PWC models. First-time customers were seduced to join the industry by its affordability and its accessibility. Globally, the industry is seeing a growth increase of 5% in the 2015 season.

In North America, retail sales of Spark units increased by 40% in FY16 while the industry itself increased by 10%. In Scandinavia and Eastern Europe, the wholesale volume of Spark watercraft increased by about 50% vs industry growth of 9% (including Russia).

Model year 2016 brought its share of innovation with the introduction of Sea-Doo units with a more powerful 300-hp engine. These premium products were well-received in Australia, where the PWC season was just starting when they were launched.