GLOBAL SALES

+10.2%

GLOBAL SALES AT JANUARY 31, 2016
(IN CA$ MILLIONS)

1,439.2

CAN-AM SIDE-BY-SIDE AND SPYDER DEALER COVERAGE IN NORTH AMERICA OVER THE PAST THREE YEARS

+28%

 JUÁREZ 2 FACILITY NOW PRODUCING NEW
CAN-AM DEFENDER MODELS
CAN-AM OFF-ROAD VEHICLES WORLDWIDE RANKING

nº4

CAN-AM SPYDER RT RANKING IN THE TOURING SEGMENT IN NORTH AMERICA

nº1

100,000th CAN-AM SPYDER VEHICLE PRODUCED ON
APRIL 20, 2015
CAN-AM COMMANDER MODEL RANKING IN THE REC-UTILITY SEGMENT IN NORTH AMERICA

nº1

There has never been a better time for Can-Am

logo_canam

The biggest growth potential for BRP is with the Can-Am brand.

We’ve built a new facility in Juárez to support the off-road expansion, and in 2015, we’ve launched products that will put this new space to good use. From now on, all side-by-side vehicles will be produced there.

The North American market, the U.S. in particular, is where BRP’s main focus will lie. We also see good potential in Mexico, New Zealand, Australia and Western Europe.

Awards

Good Design
CAN-AM SPYDER F3

Good Design
Australia
CAN-AM SPYDER F3

Good Design
Japan
CAN-AM SPYDER F3

Red Dot
CAN-AM SPYDER F3

Red Dot
CAN-AM OUTLANDER L

Expanding our presence

Our strategy with the Can-Am Spyder vehicle since its creation was to provide easy-to-use vehicles that help democratize open-air riding.

The model year 2015 season was the first following the introduction of the Spyder F3 model with its authentic cruising riding position. Can-Am Spyder sales in our international markets increased by 26% vs last year. This strong increase was mainly driven by the European region, where the Spyder F3 vehicle’s bold look and muscular design particularly resonated.

Of note this year, the production of our 100,000th Spyder, personally signed by BRP’s President and CEO José Boisjoli and delivered during Spyderfest, the world’s largest Spyder gathering. Firefighter Brahm Wilson was able to try out his new Spyder F3-S alongside 1,200 other Spyder owners on the first weekend in May 2015.

For model year 2016, BRP launched the F3-T and F3 Limited models at its semi-annual dealer meeting in September. These vehicles are loaded with comfort and convenience features to offer greater freedom, flexibility, wind protection, and extra cargo space.

Entering new markets

Our off-road strategy is all about growth; that’s why we are focused on reaching new segments of the off-road vehicle industry. For 2015, we entered the utility-recreation segment, which has grown nearly 45% over the past three years. Globally, the recreational SSV industry recorded a 13% increase in the past year.

The off-road sales award for season 2015 went to the Can-Am Outlander L ATV. This model has succeeded in gaining market share in the mid-cc segment, the largest in the industry. This success has translated into the highest market share gains of the ATV industry for the Can-Am brand in North America, despite the industry’s overall decrease. On the international side, BRP’s ATV sales in Scandinavian have gone up over 34% compared to the last twelve months.

Without contest, the biggest product innovation of the 2016 model year was the Can-Am Defender side-by-side vehicle. Tough, capable and clever, the Can-Am Defender vehicle was designed and engineered for the utility-recreation market, specifically farmers and estate owners who represent over 70% of this segment. We also capitalized on the success of the Outlander L ATV by integrating upgraded Rotax engines and introduced specialised models such as the mud-ready X mr model and the Mossy Oak Edition for hunting enthusiasts.